RT team
CNH, renowned for its innovative solutions in agriculture and construction, has recently unveiled a groundbreaking Multi-Vehicle Simulator (MVS) at its India Technology Center (ITC) located in Gurugram, Haryana.
This MVS, a pioneering addition in India’s off-highway segment, is set to significantly bolster CNH’s global operations. It will facilitate a myriad of functionalities, including ergonomics simulation, control testing for user experience, customer feedback sessions, design review, product validation, and staff training.
Friedrich Eichler, the Chief Technology Officer at CNH, stated, “The expansion of our ITC underlines our commitment to innovation and our efforts to tap into India’s vast talent pool. This strategic enhancement aligns with our aim to drive technological growth in agriculture and construction across the region, solidifying the ITC as a pivotal element in our mission to supply advanced products to our customers.”
Eichler also highlighted how the simulator aids the company’s sustainability efforts by allowing for extensive pre-production testing and evaluation, thereby reducing waste and enhancing product quality.
The simulator boasts sophisticated technologies including body tracking sensors, virtual reality setups, multiple screens, as well as comprehensive video and audio capture systems for conferences, integrated software solutions, and an adaptable frame to mimic different vehicle cabs.
Ashish Sharma, Vice President and Managing Director of the ITC, added, “This simulator marks a significant leap in our research and development efforts, enabling us to continually refine our offerings to better meet customer needs. It reinforces our strategy to make India a central player in technology as well as industrial operations.”
Furthermore, CNH announced the expansion of its ITC facility by an additional 32,000 square feet, which includes three new R&D laboratories and enhanced collaborative spaces, aiming to boost productivity and foster innovation. Since its establishment in 2021, the ITC has been integral to CNH’s global R&D network, focusing on developing advanced technologies like software, embedded electronics, and data analytics that support both local and worldwide operations.
CNH, with its brands Case IH, New Holland, and CASE Construction Equipment, maintains a strong footprint in India through an extensive network of over 470 dealers and more than 1,000 touchpoints.
